4 Winning Traits of a Dadprenuer

Share with a Fellow Dad

My online entrepreneurial journey began in early 2010 with a blog called Sin City Trifecta.

It was a passion project, and I published 1,000+ blog posts on that site.

The ‘Trifecta’ was — Sports, women and living in Vegas.

Three things all men truly enjoy.

Ava, my 6 year old daughter, was born August 30, 2013.

Sin City Trifecta was shut down shortly after that, as it was time to grow up.

The money earned in those 3+ years and all that blog content?

ZERO dollars.

ZERO cents.

In October of 2010, I went into business myself. This busienss actually generated revenue, and was an actual busienss.

Like I said, Ava was born in 2013, so technically, I not only became a father on that day, but also, a Dadpreneur. Now, I didn’t call myself that till around 2015. Contrary to popular belief, I did not come up with the word. I heard it from someone, and ran with it.

Winning Traits of Dadpreneurs 5

The Power Of Branding

In August of 2016, I creased a Facebook group called Dadpreneur Freedom. Some of the gentlemen in the group thought I came up with the word, Dadprenuer. I was the one who introduced the word to them, so they automatically assumed I coined the phrase.

If you can get your market to associate a word, a phrase, a skill your competent in, or a service you provide, it can catapult your position in the marketplace.

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Here are some examples:

Justin Brooke, a fellow Dadprenuer, is known as the Traffic Guy.

Years ago, a guy I follow, another Dadpreneur, Sean Vosler, was known as The WordPress Guy. On Facebook, his name read: Sean “The WordPress Guy” Vosler and he was swimming with website design project requests. Unfortunately, Facebook put an end to that, and requested he removed it, or ban his account.

Perry Marshall, was always known as the Google Adwords Guy. 

Ben Settle is known for email marketing.

These are just a few examples, but there are many out there. When doing this, you become a specialist.

Here is a screenshot of my twitter account:


Here is a screenshot of my YouTube account:


I am following what Sean did years ago with WordPress on Facebook.

On, now let’s get to the meat of this post.

Here are 4 winning traits of a Dadprenuer

Produce > Consume

We have a million distractions in today’s world.

And with our smart phones, it is so damn easy to fall into the trap of consuming far more than producing.

With iPhones, they have an app where it tells you how much time you spend on your phone.

Which is cool, however, can be quite terrifying.

When they released this app, in late 2018, I found out I was spending about 4 hours per day on my phone.


I ended up deleting Facebook from my phone, rarely use Instagram (maybe 10 mins/week) and set a 40 minute daily timer for Twitter.

This has helped tremendously, and I average just under 3 hours per day on my phone.

Now that I am aware of my screen time, and have grasp on it, my productivity has skyrocketed.

Related: How to Get Shit Done

This allows me to put out more content on a consistent basis.

I find have daily/weekly foals for your content, certainly helps with this as well.

For instance, I publish two videos each week on YouTube.

I also have a goal of two blog posts a week on this site.

I send out two emails to my list each week, and aim to tweet 25 times per day (Twitter is a great traffic driver for me — this site, landing pages, sales pages and YouTube videos).

Monitor how much time you’re spending on your phone each day/week.

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Audit where you’re wasting time, and make some adjustments. Ideally, replace the bad habits with content creation. 

Ruthless Focus

Each of the men I listed above, and some I haven’t, all have ruthless focus.

Focus is what many, many people struggle with. In today’s world, we’re bombarded with constant marketing messages, advertisements and opportunities.

Remaining focused is an essential skill in accomplishing the dreams you desire.

The quote I reference offer, and serves as a wonderful reminder is this:

Energy flows where attention goes

When you focus on something, it expands. This can work for your AND against you, so be careful with what you focus on.

If you focus on problems, don’t be surprised when you attract more problems into your life.

However when you focus on solutions, you’ll attract more solutions.

Your thoughts are insanely powerful, never forget that.

Warren Buffet & Bill Gates Secret to Success

Years ago, I think in the 80s, there was a dinner party hosted by Bill & Melinda Gates.

It was filled with powerful business men and women.

While eating dinner, Melinda, Bill’s wife, asked the attendees to share their “secret to success’.

They each wrote down their reason why.

Some wrote a couple paragraphs, and some wrote down a few sentences.

Bill Gates wrote down ONE word.

Warren Buffet also wrote down ONE word.

Ironically, they wrote down the same word.

These two men were not sitting next to each other, so they did not copy off each other.

They both attribute their success to this one word.

The ONE word these multi-billionaires credit to their success?


Pretty powerful, huh?

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From $0 to $15,500 in 3 Months

In June of 2015, I was doing client work (running Facebook ads for male Keller Williams agents). I was also dabbling in Amazon FBA (selling your own products on Amazon), as I was getting burned out with client work.

A friend of mine reached out and asked if I had any interest in Shopify. I told her I wasn’t interested as I was exploring Amazon FBA, and had recnetly purchased 100 wooden toys known as kendamas. After a couple weeks of her asking me repeatedly, I put up a Shopify store. I had never ran a Shopify store, and I made my first sale within 24 hours of me signing up for a Shopify account.

I was dropshipping, so I had not spent any money on inventory.

I had experience with Facebook advertising, and that is where the first sale came from.

Sales trickled in, and after all was said and done, I did about $250 in sales in the month of June.

In July, I dedicated a little more time to it, although was still doing client work and learning Amazon.

At the end of that month, I had generated just over $2,500 in sales.

Maybe I was on to something?

In August, I went ALL IN with Shopify.

I pulled the plug on the Amazon business, as it wasn’t gaining much traction after 3-4 months months. I was still working with 3 or 4 clients, but told myself I would no longer prospect looking for new clients. Shopify was my only focus.

And wouldn’t ya know…

In August, I had generated $15,500+ in sales from the store. And it was because I was truly focused on one thing.

It proved to me how powerful focus can be.

What Holds Most People Back?

This is what holds the far majority of people back.

I would guesstimate somewhere in the neighborhood of 95% of people.

It’s something that’s held me back for 35+ years, however, I have got drastically better over the last several years.

It’s not the fear of failure.

It’s not the fear of success.

It’s not I don’t have time/money. 

It’s not the self doubt.

What I find that holds the far majority of people back is: The fear of judgement.

It truly blows me away by how many people are worried about what their Mom say, what their Dad say, their aunt, their uncle, their brother, their sister, their cousin, their neighbor, their boss, their co-worker, their guidance councilor from high school or the person they sat next to in Chemistry class their Freshman year in high school.

This people rarely give a shit about what you’re doing (or saying). They’re too concerned about themselves.

Sadly, this holds back a tremendous amount of people back from chasing their dreams and living the life they truly desire.

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Over the years, I have noticed the Dadprenuers who are winning at life do three things, and do them well.

They all;

  • Speak their mind
  • Share their truth
  • Shine their light

They spend very little time (if any) on the opinions of others.

This is a mental hurdle that you must get over, if you want to build the life of your dreams.

Like Biggie Smalls used to say, “it’s an everyday struggle”

They Take FAST Imperfect Action

Far too many people are after perfection.

NEWSFLASH: Perfection is an illusion!

I feel this relates to the point up above about the fear of judgement. They’re worried about what people are going to think of their content, videos, social media posts, courses, ideas, thoughts, etc than they never produce anything.

Many struggle with imposter syndrome, which per Google is this;

The persistent inability to believe that one’s success is deserved or has been legitimately achieved as a result of one’s own efforts or skills.

If you’ve ever felt a nagging feeling that you’re not qualified or someone is going to expose you as a fraud, you’ve experienced imposter syndrome. Not to worry too much (unless it paralyzes you from taking action), as many others struggle with it. Here is a list of famous people that have been open about their struggles with it;

  • Serena Williams
  • Howard Schultz (CEO of Starbucks)
  • Tina Fey
  • Lady Gaga
  • Tom Hanks
  • Jennifer Lopez

If you struggle with imposter syndrome, know that you’re in great company.

A Perfect Example

I had a Facebook ads course called Brain Dead Simple Ads (check it out here) that I wanted to re-release, as I made many updates to it. I had plans to release it, and continued telling myself next Monday. After several weeks, last night, I decided to write an email to my list letting them know about it. The email actually went out this morning, and I told them the course would be live at 5:00 today.

The course was 90% done, however, I had 5 videos still to record (had them mapped out). I also had to connect my shopping cart to my website, which isn’t a difficult process, but tedious. I had to tweak the sales page, as I wrote it myself.

I sat down at 4:52 to fire off the announcement email.

I hit sent at 5:03.

The course isn’t perfect, but it’s a steal of a deal at $27. An online course is like a living breathing thing, and always con be updated/tweaked, which I plan to do.

This is fast imperfect action, however, the several weeks leading up to today is a horrible example. Analysis paralysis is still something I battle.

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Swallow your pride, put your ego to the side and go out and take imperfect action!

You’re gonna die.

These are the three words Gary Vaynerchuk, fellow Dadprenuer, uses to motivate himself.

Somewhat creepy to think about it, but I’ve used it myself, and it does work.

Wrapping It Up

These are 4 of the traits that stick out immediately, there are, of course, many more. Be on the look out for more traits of winning Dadprenuers.

I went into more depth in a recent video, that you can check out below.

As always, if you have questions, please post them in the comments below.

If I can help in any way, I will do my best.

If I cannot, I will find someone or point you in the right direction.

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive a small affiliate commission at no extra cost to you. 

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